Kalibrate announces acquisition of IMST Corp.
TEXAS, USA - SEPTEMBER 17, 2024
Kalibrate, a global insights firm providing software and services relating to location analytics and fuel pricing, has announced the acquisition of IMST Corp., an independent market research firm specializing in site selection, analysis, and sales forecasting for convenience stores and fuel stations.
The acquisition will bolster Kalibrate’s gas station forecasting capabilities and capacity. IMST serves thousands of convenience and fuel operators across the US with reports and projections on fuel sales, car wash, QSR, truck stop, travel center, and more.
Commenting on the acquisition, Charles Wetzel, CEO at Kalibrate said, “We’re delighted to welcome IMST into the Kalibrate fold and further strengthen our offer to our clients in the fuel sector. Both Kalibrate and IMST believe data is the core driver of better decisions and we look forward to sharing methodologies to enhance what we do.
“The IMST acquisition complements Kalibrate’s existing gas station feasibility study business which currently serves over 500 clients annually. IMST’s capability to project sales for truck stops, car wash, liquor store, and washateria alongside fuel will significantly enhance Kalibrate’s current fuel volume and EV impact insights for more holistic site forecasting.”
Travis Heiser, CEO and President at IMST added, “We’re excited to be joining the team at Kalibrate. We’ve historically served slightly different sections of the market but with obvious complementary adjacencies. Kalibrate’s pedigree in the fuel space gives us great confidence that we’re aligned with a business that understands the challenges and opportunities facing retailers, and the need for data to be their guide throughout.
“Fuel retail is more competitive than ever – and the range of ancillary services to evaluate is more diverse than ever. Kalibrate and IMST’s combined expertise across operator’s revenue lines mean we become the one-stop provider of insight for anyone looking to forecast holistic site potential across new build, remodels, or upgrades.”
About IMST Corp.
IMST Corp. is an independent market research firm specializing in retail site selection, analysis, and sales forecasting. Our firm is a national leader in single site studies for convenience stores and fuel stations. Headquartered in Houston, Texas, IMST provides reliable data that convenience and fuel retailers need to make profitable development decisions. Thousands of new build, upgrade, and remodel evaluation projects have been completed over the last 30 years. Projects span the entire United States and sections of Canada. IMST provides broad experience relating to traffic counts, demographics, competitive impacts, pricing strategies, and fuel and convenience development trends. Customers include convenience store chains, fuel distributors, fast food restaurants, supermarkets, and independent operators.
About Kalibrate
Kalibrate is a global location intelligence firm that specializes in supporting clients seeking actionable insights into questions relating to place, price, and promotion. The company’s customized analytics solutions consist of leading software platforms, consulting services, and proprietary datasets. Headquartered in Manchester UK, Kalibrate actively serves companies across industries in over 70 countries through office locations in the USA, Canada, Japan, India, and Australia.
About Hanover Investors
Hanover Investors is an alternative investment firm focused on fundamental investing across private equity, public equity and credit.
Hanover was founded in 2002 with a simple investment philosophy: to invest in situations where we can influence the main levers of value creation by utilising deep research, and employing an active approach to investing. This investment style has delivered consistent, market-leading returns for over two decades.
Hanover is led by its Founder, Matthew Peacock, alongside an experienced team of investment professionals. Hanover has invested in dozens of public and private businesses across Europe and the United States, many of which have a global presence.
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